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HLB Launches New Fortune Credit Card

A Hong Leong Credit Card that offers real cash earnings every time,
anywhere you use it  

Kuala Lumpur, 19 February 2011 - As competition intensifies in the market, Hong Leong Bank (HLB), continues to innovate by developing a brand new Credit Card that would meet the tangible needs of its customers. The Hong Leong Fortune Credit Card in association with Visa International, is the first-to-market credit card to offer customers real cash.

"Instead of reward points or cash back for the usage of the card, customers will now receive real cash earnings which will be accessible to card members anytime, anywhere via HLB's wide network of ATMs," said Ms Moey Tan, Hong Leong Bank's Chief Operating Officer for Personal Financial Services.

"From our proprietary research, consumers are keen on the concept that they get to enjoy rebates from all retailers with no specific time/days constraint. The basic consumer expectations from a credit card lies in the simplicity, flexibility of spending habits and more savings compared to existing cards in the market," she added.

Another attractive feature is a high credit limit which may be offered to match the financial needs of new Card members. Targeted at those who are yet to become Hong Leong Credit Card members, the Fortune credit card offers other great benefits, some of which include:

  • Travel Protection Plan - when Card members charge their air tickets to their Hong Leong Fortune credit card, they are automatically insured for up to RM500,000 via the Bank's Travel Protection Plan. The Plan also reimburses Card members for any inconveniences experienced during their travel such as luggage delays, lost luggage and delayed/missed flight connections.
  • Free KLIA Ekspres return ticket - Card members who purchase economy class air tickets/packages worth RM3,000 and above from Hong Leong Travel Services will enjoy a return KLIA Ekspres ticket absolutely free.

"We are at the forefront of developing and addressing the ever-changing needs of the market by designing new and relevant products for our customers. We will continue to bring innovation to the mass affluent segment," she concluded.

To apply for the Hong Leong Fortune credit card, visit any of HLB's branches nationwide, Open Houses and roadshows, or call 1-800-38-8888 or log on to www.hlb.com.my.


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Press Release - 19/02/2011