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Corporate Social Responsibility

Long before corporate social responsibility as a single concept was promulgated into guidelines for companies to follow, the Group was well on its journey. Corporate Social Responsibility (CSR) for the Hong Leong Group has always been more than just about community welfare. It is about having a sustainable business strategy in the face of global demands and challenges.  It is also about conducting business with a conscience - caring for the community, the environment, the customers, employees and stakeholders. 

Economic Sustainability
For many years now, the Group has had in place internally generated best practices to ensure the economic sustainability of all its companies.  Some of these best practices are:

 
» An established Financial Management Discipline intended to drive excellence in financial management with the objective of preserving and enhancing the quality of business as a going concern.
   
» An established Enterprise Risk Management structure to ensure that a systematic process and delegation of responsibility is clearly set out to guide management.  The Group sees Enterprise Risk Management as a serious consideration to protect the company from defaults that could fundamentally damage enterprise value.
   
» A strict code of business conduct and ethics which the Group abides by in all types of transactions and interactions.   
   
» Public communications, like financial reports contain disclosures that are fair, accurate, timely and understandable.
   
» In choosing its directors, the Group seeks individuals of high integrity, have shareholder orientation and a genuine interest in their respective company's businesses.  They are tasked with the responsibility of exercising their business judgment to act in what they reasonably believe to be in the best interest of the company and the shareholders they represent. 
   
» The strict practice of responsible selling and marketing of products and services, in a global market that is increasingly becoming even more aggressive and competitive.