Need Assistance? Contact Hong Leong Call Center +603-76268899
Hong Leong Bank


Hong Leong Bank Group Unveils New Leadership Line-Up

Synergy from Senior Management talents of both banks to spur growth

Kuala Lumpur, 16 June 2011 - Hong Leong Bank Berhad ("HLBB") today announced a new organisational structure for the banking group ("Group") and named its new leadership line-up, following the completion of its acquisition of EON Bank Group ("EBG") on 6 May 2011.

The new structure builds on the combined strengths of HLBB and EBG to create a more market-focused, customer-oriented, innovative and universal banking group positioned to capitalise on growth opportunities in the country and region.

Yvonne Chia continues to helm the new organisation as Group Managing Director / Chief Executive. Ms. Chia's proven track record in banking mergers, enterprise-wide business transformation and regional expansion demonstrates the Bank's commitment to a stable leadership platform from which to pursue its post-merger growth aspirations.

Commenting on the new leadership line up, Ms. Chia said, "This new leadership team builds on the merger's growth ambitions for value creation - which is why it is fundamentally organised around the Market and the Customer. We have organised ourselves to deliver on future successes and the growth agenda, in a way that best leverages our collective, diverse talents from both banking groups efficiently and productively."

Leading the charge to grow the business groups will be known names - Peter Chow as Chief Operating Officer, Group Business Banking, Moey Tan as Chief Operating Officer, Group Consumer Banking and Hor Kwok Wai as Chief Operating Officer, Global Markets. The Group will be making appointments to the Islamic banking senior leadership team nearer the time for the separate vesting process for Hong Leong Islamic Bank Berhad and EONCAP Islamic Bank Berhad.

Chow, formerly the Head of Group Business and Investment Banking at EBG, is an industry veteran with wide relationships and deep experience in corporate and business banking. He will spearhead the Group's efforts to deepen relationships with the business community, shape an even more embedded franchise and seek new growth opportunities to support community-embedded banking and ETP economic growth. Private Banking and Global Transaction Services now report to Chow.

Industry watchers will be familiar with Moey Tan, who comes from an MNC background with vast experience in consumer marketing for both fast-moving consumer products as well as financial services. Her notable tenure at the helm of HLBB's Personal Financial Services division previously, now renamed Group Consumer Banking has made it a leading and highly recognised retail banking franchise in the country. She leads the retail deposit, mortgage, auto loan, credit card, unsecured lending and retail wealth management businesses, worth more than RM 50 billion in assets after the merger.

Meanwhile, Hor Kwok Wai brings 15 years of experience mainly in the areas of fixed income, derivatives, strategic asset-liability management and market risk management in both local and international settings. As Chief Operating Officer, Global Markets, Hor is tasked with building a sustainable regional treasury business across the regional markets where the Group has presence, namely Malaysia, Singapore, Hong Kong, China and Vietnam.

Other key roles in the new enlarged entity include the newly created Group Branch Strategic Channels and Transformation Division with Alan Wee at its helm as Chief Operating Officer. Wee was previously the consumer banking head in China for one of Southeast Asia's largest regional banks. He will oversee the transf or mation of the branch banking network to re- or ganise around customer segments and drive further embedment into various communities, and build a compelling branch proposition and entrenched presence.

Working closely in conjunction with Wee's role is Richmond Liew, who has been appointed the Chief Operating Officer of Group Branch Customer Service and Operations. Liew, who was previously EBG's head of group operations and IT brings with him more than 20 years of experience in the banking industry. He has now been tasked to develop market leading customer service standards across the expanded branch network and other service channels and customer touchpoints including the call centre.

Zulkiflee Hashim, another seasoned veteran in HLBB, has been appointed Chief Operating Officer, Group Strategic Support. Zulkiflee is now tasked to lead the enlarged group's key support functions, which now include customer knowledge and data management, legal, treasury processing, central payment operations, enterprise business continuity, procurement and communications and public relations.

Janet Choo, a seasoned career banker, is now the Chief Operating Officer, Group Early Care and Special Assets. Leong Wai Mun is the new Chief Operating Officer for Group Consumer Credit and Collection. These are key roles to ensure quality asset growth and sustainable lending expansion. Both Choo and Leong are highly respected professionals in their respective fields.

Other key members of the senior management team include Premod Paul Thomas, Chief Operating Officer, Group Finance, who has led various finance, strategic planning, asset-liability and capital management, corporate banking and corporate development functions throughout the region.

Ramon Albert Chelva, Chief Operating Officer, Group Human Resources, brings with him a proven career in HR management as well organisational development for a global banking group and a business process outsourcing organisation servicing 28 countries in Asia and Europe. Wong Chee Kong, Chief Operating Officer, Group Information Technology, with his extensive experience in bank mergers and senior IT roles in both the financial services industry as well as IT sector, will lead the IT integration function and strategically shape a scalable and solid IT architecture and platform for business growth.

Overseeing the independent functions of the organisation include Lim Kim Seng as Group Chief Internal Auditor as well as Justin Soong as Group Chief Risk Officer. Lim has over 26 years of working experience that has spanned various industries across many countries prior to joining HLBB in 2009, while Soong joined EBG in 2010 following a vast career track that has included the role of group chief risk officer for another banking group, financial risk management advisory as well as corporate planning.

"This announcement is an important step in establishing the new Hong Leong Bank Group as a leading banking franchise - one that makes a compelling difference to customers, the community, employees and shareholders. Collectively, the new leadership team has decades of deep industry experience, and proven management and value creation track records. To augment our talents, we will also be adding new leaders from outside the two banks for new capabilities in key areas. I am very confident that we have the right senior leaders and bankers in place and a solid mix to deliver on the merger promise," Chia further commented.


Press Release - 16/06/2011