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New 'Mach by Hong Leong Bank' tunes into the Gen Y

Breaking new frontiers in retail banking format to satisfy the needs of the prime consumers

Kuala Lumpur, 9 July 2012 - Mach by Hong Leong Bank, a Hong Leong Bank sub-brand that embodies modern lifestyle banking customised for the Gen Y, was officially launched at its Mid Valley branch today.

Recognising the fundamental shift in consumer lifestyle by the Gen Y segment, Mach by Hong Leong Bank is designed to meet the demands of this market. Products, services and Mach by Hong Leong Bank branches are tailored for an engaging and personalised experience in line with the expectation of this segment. Customisable services, eco-friendly processes, non-intrusive high tech self-service concepts, convenient locations and fast turnaround time are key hallmarks of Mach by Hong Leong Bank .

"Driven by market forces, Hong Leong Bank (HLB) innovates a ground-breaking dedicated engagement plan to connect with this segment by introducing the first modern lifestyle retail banking concept personified in Mach by Hong Leong Bank ", said Datuk Yvonne Chia, HLB's Group Managing Director.

The brand engages the market with a new concept bringing together "bricks and clicks" to best serve the next-generation consumers with a dedicated packaging of "life-starter" products that are adapted to their lifestyles.

"While the ‘bricks' capitalise on hotspot locations for customer convenience, non-intrusive self-service experience plus the trusted comfort of financial advisor on-demand, the ‘clicks' leverages on speedy and green automated processes as well as the ability to digitise traditional branch services offered via the pervasive Internet. Our 2 simultaneously inaugurated Mach by Hong Leong Bank branches at Mid Valley Megamall and IOI Mall, Puchong today, will be available 7 days a week from 10:00 a.m. to 10:00 p.m. every day. Watch out for us at your city or township as we continue to expand to more convenient locations nationwide" added Datuk Yvonne Chia.

With the branches, Mach by Hong Leong Bank also launched its 6 "life starter" products that focus on pushing the limits of delivering quick turnaround time without compromising the integrity of the bank:

  • The Money Box Deposit Account which comes with a debit card allows customers to choose between Free Interbank Giro (IBG) transfers and Sky High Savings of up to 1.8% per annum as their preferred account feature;
  • The Dream Jar Savings Account is a goal-oriented savings account that helps customer to determine how much they need to save into the account to meet their goals;
  • MyPal Convenience Line provides interest-free standby cash of up to RM200 that can be activated online anytime, anywhere with Hong Leong Connect;
  • The all-new Mach Credit Card is the card for people on the go. With the physical card ready within 60 minutes at the branch, it rewards them with cash back from a choice of 12 exciting categories to fit their ever-changing lifestyle;
  • Cruise Control Car Loan provides a flexible loan repayment that helps save on interest charges throughout the tenure. Fancy a new ride? Enjoy fast conditional loan approval in a swift 15-minute turnaround time.
  • The I.O.U. Personal Loan provides up to RM50,000 with no guarantor or collateral required with speedy approval and disbursement within 60 minutes.

"With the first landmark step into this new banking landscape, we are geared to address the next generation of customers. We see the Gen Y as the catalyst for change and a window of opportunity to unlocking the lifetime value of this customer segment, propelling HLB into a position to offer a choice for both conventional and the modernised Mach by Hong Leong Bank retail banking experience."

For further information, customers can visit any of the Mach by Hong Leong Bank branches, log on to or call Mach Helpline at 03-7951 1988 (9am - 5pm, Mondays - Fridays). Product terms and conditions apply.


Press Release - 09/07/2012