Hong Leong Bank Unveils Flagship Branch

Hong Leong Bank Berhad (“HLB”) today launched its flagship branch in Damansara City, with a twist in digital banking branch design to  bring customers a new experience through innovative service delivery.

Domenic Fuda, Group Managing Director and Chief Executive Officer of HLB explained that the new branch in Damansara City, was equipped with a suite of digital banking facilities which improve efficiency and enhance customer experience.

“Through optimizing the use of digital technologies, we are not only re-inventing our branch strategy but are also redefining the way banking is done,” he said.

HLB’s Damansara City branch features wireless terminals and applications, allowing customers the flexibility of performing speedy and personalised Conventional and Islamic banking transactions anywhere within the premises to minimise queue lines.

Customers are assisted by bank staff equipped with Personalised Teller tablets. This provides an alternative means to perform basic banking transactions and supports the Bank’s aim to reduce paper consumption thus minimising their carbon footprint.

Among the few within the banking industry, Teller Assisted Units which are able to accept, recycle, and dispense notes are now placed in open areas instead of traditional spaces behind banking counters. This allows for more transparent and secure management of cash deposits and withdrawals.

A Discovery Zone has also been introduced within the Hong Leong Bank branch in Damansara City, providing visitors access to touchscreen stations loaded with digital brochures as well as an interactive platform to customize their financial planning needs.

“We take pride in leading the innovation space within the financial industry. Our revolutionary approach to service delivery provides customers with convenient, secure and efficient banking,” said Domenic.

Supporting growth of local business ecosystems, the branch is also the first to offer the use of a dozen meeting rooms for its entrepreneur and business associates. Located within the Priority Banking Centre on Level 3 Menara Hong Leong, the Centre is open during the bank’s regular business hours.

It also offers users complimentary valet parking, dedicated safe deposit boxes, food and beverages, as well as basic office supplies. In keeping with its location in upscale Damansara Heights, the centre offers exclusivity and elegance with the state of art facilities, furniture and equipment.

Nestled amongst the vibrant and dynamic community of Damansara Heights, the new Damansara City branch also serves the communities in surrounding areas such as Bangsar, Mont Kiara and Damansara, and is easily accessible via Pusat Bandar Damansara MRT station.To find out more, please visit www.hlb.com.my.