Kuala Lumpur, 11 January 2017
Hong Leong Bank Berhad ("HLB" or "the Bank") today rolled out their Hong Leong Connect 'Toss & Prosper' game in anticipation of the Chinese New Year festivities. 'Toss & Prosper' brings to the digital platform the well-loved tradition of the Chinese New Year Yee Sang, that is a staple during the festive season to celebrate and usher in good luck and prosperity for the New Year.
The game, which is open to the public/non-HLB customers, aims to leverage on gamification to differentiate its mobile banking platform by injecting fun, greater customer engagement and rewards during the festive season. It is simple and mimics that of the Yee Sang toss via the shaking of the phone.
HLB will be rewarding customers with a total of RM88,800 in cash prizes and e-vouchers from GemFive, Grab, Doublewoot, Viu and Golden Screen Cinemas movie tickets. Anyone can play the game up to three (3) times a day and win a maximum of up to seven (7) prizes. Customers can win more prizes if they send e-Ang Pows via Hong Leong Connect Online Banking or the Connect app. Download the app on the App Store for iOS, Google Playstore for Android and the BlackBerry World.
About Hong Leong Bank Berhad
Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country.
With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture.
Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services.