Kuala Lumpur, 13 January 2014 - In recognition of the growing affluent market for whom travel has become an essential part of daily life, Hong Leong Bank ("HLB") today launched their Premium Card Collection comprising of 2 affluent credit cards, the Hong Leong Infinite and Hong Leong Infinite credit cards.
The Hong Leong Infinite, caters to the high income affluent customers and business entrepreneurs whereas the Infinite , extended "by invitation" only, catering to high net-worth individuals. Both credit cards which are in association with Visa International aim to be the ultimate "go-to" premium travel companion as their features include desired travel benefits which appeal to frequent travelers - leisure or business.
"Through understanding of our customers' banking behavior and the escalating demand in financial products and services related to travel, we decided to create a collection of more than one premium credit card fully dedicated to travel privileges as its core. The launch of Hong Leong Infinite and Hong Leong Infinite credit cards reaffirms our commitment to be relevant to the needs of our diverse customers." said Ms Moey Tan, HLB's Chief Operating Officer, Personal Financial Services.
HLB's credit card business forms a key component of its retail franchise and serves the needs of its diverse retail customer base.
A great journey with Hong Leong Infinite and Hong Leong Infinite credit cards begins with a fabulous conversion rate of just RM2.8 to 1 Malaysia Airlines Enrich mile for local spend and RM1.8 to 1 Enrich mile for overseas spend.And best of all, conversion from card spending to Enrich miles is fully automated, providing hassle-free experience to meet the busy lifestyle of jetsetters. The lower conversion rate fast tracks travel privileges, allowing speedier free flight or upgrade to any destination of their choice. This Premium Card Collection which offers lifetime annual fee waiver, is catered for individuals with annual income of RM180,000 whilst Hong Leong Infinite is by invitation only.Other travel-related privileges include access to airport lounges, preferential foreign currency rates, regional golfing privileges, and international concierge services. For an elite travel experience, a dedicated travel desk will be on hand to attend to personalized end-to-end travel advisory and arrangements. Other value-add services that cardholders can look forward to is the quarterly travel newsletter providing updates on attractive and unique airlines deals, travel packages and promotions.
The privilege of a dedicated Relationship Manager is reserved for Hong Leong Infinite cardholders, as well as a Priority Pass membership, opening the doors to worldwide airport lounge access.
"Hong Leong Bank has always believed in innovating and staying relevant to cater to the ever-changing needs of our customers. The Premium Card Collection completes our range of credit cards targeting at Malaysians at the different life-stages and lifestyles" added Moey.
For further information or to apply for a Hong Leong Infinite credit card, visit any of HLB's Priority Banking Centers, branches nationwide or call 1-800-38-8989 during office hours or log on to www.hlb.com.my. Product terms and conditions apply.
-END-Press Release - 13/01/2014