HLB Reaches Out to Customers Via Investment Seminar - BM

Since April 2005, Hong Leong Bank (HLB) has been touring the nation to conduct its Investment Banking Seminar. Leveraging on Hong Leong Financial Services Group’s investment banking expertise in the areas of treasury, corporate advisory, debt capital markets and wealth management, this seminar aims at reaching out to the bank’s valued commercial and priority banking customers by further enlightening them on its investment products and services.

Briefly, Hong Leong Financial Services Group is the financial services arm of Hong Leong Group Malaysia, comprising Hong Leong Bank, Hong Leong Assurance and HLG Capital including its subsidiaries HLG Unit Trust and HLG Asset Management.

HLB sees investment banking as an expanding growth area and one of its strategies to help accelerate the business potential is via communicating directly with its customers on the seminar platform.

“This seminar will be part of our aim to educate and to share with our customers market developments and sentiments. At the same time, it is an excellent platform to discuss personalised tailor-made solutions with them. We believe this personal approach will give value added propositions to our customers,” says Yvonne Chia, Group Managing Director of Hong Leong Bank.

Having delivered the seminar for Northern Region and Klang Valley customers, the next leg, to cover the Southern Region, is at Hyatt Regency, Johor Bahru on 17 June 2005. Seminar topics include:

•  

  Foreign Currency Account Liberalisation and Opportunities

•  

  Investment Options/Structured Products

•  

  Pre-IPOs/Balance Sheet Enhancements/Debt Capital Market & Equity Options

•  

  IPOs in Malaysia, Singapore & Hong Kong

•  

  Hong Leong Private Banking

To enhance the seminar, there are small group and one-to-one break-out sessions to deliberate further on the topics.

Press Release - 15/6/2005