iStart@HLB

Take your SME business to the next milestone with our banking services, business tools & access to a usability lab

Sign up with    to accelerate your business today

Who we are and why join us

iStart@HLB is designed to empower SME businesses to their fullest potentials. Whether you are a start-up company or a developing SME we are here to assist you in your financial and business journey.

iStart@HLB offers you access to our total SME solutions, including digitalizing your business, financial support and unlimited access to HLB’s very own co-working and event space.

Get connected to all your Banking needs to get you off the ground quickly

Build smarter and scale faster
with these digital business solutions

Accounting

Move all your accounting and invoicing hassle on to the cloud to enjoy easy accessibility anytime and anywhere.

eCommerce

Build your own online store with ease, and gain instant and wider reach of customers via Facebook integration.

Marketplace

Specially for F&B businesses! Experience effortless F&B procurement & ordering management that keeps track of everything in one place anywhere, anytime and on any device.

Generate and test your business ideas at

Sign up with iStart@HLB and gain access to our state of the art of usability lab, at the heart of KL city, which is the perfect location for you to conduct ideation, product testing and customer insight sessions for your SME business.

Café

This café is the hub for Project B – Plan B’s CSR arm where they will be providing barista training to the underprivileged to get them employment ready.

Event Space

Our Ground floor event space is equipped with its own AV system, and is ideal for Trainings or focus groups

Usability Labs

Each lab is ideal to observe testing, participate in a focus group, or hold a pre- or post-session meeting with the help of our in-house staff to guide and assist you.

Eye Tracker

Conduct your usability testing using our eye tracker technology

Meeting Rooms

This collaborative workspace is designated for HLB Employee and Ecosystem Partners to co-create innovative solutions for the Community, for the Bank and for Hong Leong Group.




Start your journey by opening a Business Account with us:


Open a Business Account

Take your SME business to the next milestone with our banking services, business tools & access to a usability lab

Sign up with    to accelerate your business today

Our partners

Who we are and why join us

iStart@HLB is designed to empower SME businesses to their fullest potentials. Whether you are a start-up company or a developing SME we are here to assist you in your financial and business journey.

iStart@HLB offers you access to our total SME solutions, including digitalizing your business, financial support and unlimited access to HLB’s very own co-working and event space.

Get connected to all your Banking needs to get you off the ground quickly

Build smarter and scale faster
with these digital business solutions

Generate and test your business ideas at

Sign up with iStart@HLB and gain access to our state of the art of usability lab, at the heart of KL city, which is the perfect location for you to conduct ideation, product testing and customer insight sessions for your SME business.




Start your journey by opening a Business Account with us:


Open a Business Account