Hong Leong Bank’s “Financial Blockbuster” sure to be a hit

Hong Leong Bank, hot on its heels after the success of its Merdeka promotion, pulls out yet another bank-wide campaignstretching across key products to benefit customers both new and current. Themed “Financial Blockbuster”, it is expected to present more rewarding andinnovative packages designed to enhance your lifestyle. The promotion is perfectly timed to coincide with the host of celebrations in the run-up to theyear end festivities.

The word Blockbuster means best seller or mega hit which this promotion is sure to be. Especially since we're offering a whole array of value dealsdesigned with the ever changing financial needs of the consumers in mind, said Moey Tan, COO Personal Financial Services, HLB.

Promotions and extending value deals are our way of demonstrating our gratitude to our 1.8 million customers for their continued trust and loyal patronageof Hong Leong Bank. And, we’ve really just begun. The Blockbuster theme will be an annual event which the customers can look forward to - our value dealswill be hard to beat.

The 1st Financial Blockbuster will see compelling consumer propositions across different products, segments and services of Hong Leong Bank.

For cardholders, there is the Hong Leong Credit Card Incredible 6.99% Blockbuster – those who take up a balance transfer for the first time will enjoy alow interest rate of 6.99% p.a. for the first 12 months while new credit cardholders can enjoy unbelievably low finance charges of 6.99% p.a. on monthlybalances for the first 3 months. To top it all, 10,000 lucky winners will stand to win 6.99% cash back on purchases made within the duration of thecampaign!

Under the Affordable Blockbuster for Personal Loan Blockbuster, new customers whose loans are approved stand a chance to win a Nissan Latio 1.6ST-L(A).Existing customers are eligible to join when they refer a friend to Hong Leong Personal Loan.

The Mortgage “0-1-2 You Decide” Blockbuster allows customers to choose their interest rate for 10% of their mortgage loan amount. They have a choice of 0%,1% and 2% p.a. fixed interest rate depending on their margin of financing. The lower the margin, the lower their interest rate could be. The balance 90% ofthe loan amount will be charged at a competitive BLR pegged interest rate.

Wait, there’s more! Other box-office treats include Triple Rewards for Unit Trust and Double Fortune for insurance products. Also, customers who open aHong Leong One-Account will receive a complimentary prosperity dining set whereas Priority Banking customers will be rewarded with exclusive gifts whenthey invest in a minimum of two products.

“With incredible offers, attractive prizes and real benefits in store, there is no reason one should not sign up with Hong Leong Bank today” urged Ms Tan.

The Hong Leong Bank Blockbuster promotion is from 01 October to 31 January 2008.

For more information, visit any of HLB’s 186 branches nationwide, call 1-800-38-8888 during office hours or log on to www.hlb.com.my

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Press Release - 01/10/2007