HLB Launches Hanoi Branch

Hanoi, Vietnam (April 22, 2011) - Hong Leong Bank further extends its footprint in Vietnam today with the launch of its Hanoi branch - its second branch in the country after Ho Chi Minh in 2009. The launch also unveils the Bank's first Priority Banking Service in Vietnam, a privileged service designed exclusively for its more affluent customers.

Present at the event were Ms Yvonne Chia, Group Managing Director of Hong Leong Bank Berhad, Mr Alex Yap, General Director of Hong Leong Bank Vietnam Limited and Branch Manager of Hong Leong Bank - Hanoi, Mr Vo Van Cuong, Deputy Branch Manager - Hong Leong Bank, Hanoi and Pham Van Vu, Deputy Director of Hanoi branch of State Bank of Vietnam.

"This launch today is testimony to Hong Leong Bank's continuous commitment to further reach out to the communities in Vietnam. With our Hanoi branch conveniently located in Hai Ba Trung street, offering a suite of relevant banking products and services, in addition to our Priority Banking service, we will be able to appeal and serve more customers and at the same time, deepen and strengthen our presence in Vietnam," said Ms Yvonne Chia, Group Managing Director, Hong Leong Bank Berhad. Hong Leong Bank was the first Southeast Asian bank that was granted license to incorporate and operate a 100% wholly-owned commercial bank in Vietnam.

With Priority Banking offering special privileges and high service standards, it is poised to capture the hearts and minds of its higher income customers.

"Priority Banking is a big part of consumer banking, and this key segment is growing rapidly. With our deep local knowledge and global expertise, we will provide Priority Banking customers a new level of banking experience to support their priorities, help them realise their goals and in doing so, enhance their lifestyles. Customer will be pampered with exclusive privileges in four key areas of life: healthcare, education, lifestyle and investment," she continued.

Priority Banking customers will each have their own personal Relationship Manager, who will attend to all their financial needs. From everyday banking needs to investment advice, these relationship managers will create financial solutions that meet customers' financial goals, life stages and risk appetites.Priority Banking customers will also have access to Priority Banking Lounges in both Ho Chi Minh and Hanoi. These exclusive lounges are the perfect locations to perform financial transactions, discuss financial needs and conduct business meetings.

The privileges offered by Priority Banking transcend borders as they also apply at the Priority centres in Malaysia, Singapore and Hong Kong. Whether travelling overseas, settling in or investing in these three countries, customers are provided with comprehensive solutions to meet their financial needs, onshore and offshore.

Accommodation at world's best hotels, privileges at top golf courses, as well as exclusive events and seminars are amongst some of the lifestyle benefits offered. With Hong Leong Travel Services, the joy of travel for our Priority Banking customers can be fulfilled at their fingertips. From flight ticketing arrangements, domestic and international travel packages, worldwide hotel reservations, car rentals or even customized holiday packages, one phone call is all it takes to get our members to the next trade visit or conference anywhere around the world.

Priority Banking caters for individuals with opening balance of VND1.2 billion and above. Customers with VND20 billion in deposits will be rewarded with additional benefits.

-END-Press Release - 22/04/2011