HLB teams up with HLA to promote Hong Leong 1 Loan

Kuala Lumpur, 30 July 2009

Thousands of HLA agents offering 1% reduction on 1st year interest rate within 1 hour sign-up of your housing loan*

Hong Leong Bank (HLB) today inked a strategic alliance with Hong Leong Assurance (HLA) to capitalize on the mobility and sales coverage of the insuranceagencies sales force to promote the Bank's mortgage products.

With its tagline "Reaching Out To You", the Bank strives to provide the best for its customers through easy access of its readily available suite of mortgage loan products and to be the answer to owning your dream home. HLA has more than 2000 sales agents who are trained financial planners, and withtheir in-depth understanding of financial solutions, they would have the technical know how and expertise to advice customers on the most suitable housingloan products.

"We are pleased to continue our commitment to lend despite the current economic situation, and the partnership with HLA is another channel to fulfill thiscommitment. We remain optimistic that there will be positive growth rates as the general consensus among the public is that residential properties willremain a good investment during these uncertain inflationary times, and demand for owner occupied properties will remain resilient due to the steadypopulation growth. For the year first half 2009, HLB recorded total sales of over RM2Bn in home loans. With the cementing of the partnership with HLA, theBank expects to increase sales by more than 20% for its mortgage business in the 1 st 12 months" said Ms Yvonne Chia , Group Managing Director of HongLeong Bank.

Ms Loh Guat Lan, Appointed Representative of HLA added "We are pleased with this partnership and our top agencies are eager to promote HLB's mortgageproducts to their customers to meet their total financial needs for both loans and insurance. Who knows customers needs better than the agents themselves,I am sure our customers will see this as another important value added product and service offered by our agencies."

In the immediate, HLB's mortgage products can be found at selected HLA agencies such as, Hyper Quest, Jazz Capital, Mega Vision, OTS Group, Team Putra, TenForm Consultancy and YES Advisory. Work is in progress to add more agencies to promote HLB's mortgage products.

In conjunction with the partnership, HLB has also launched a promotion whereby customers get to enjoy greater savings with Hong Leong 1 Loan. For everysuccessful application, customers will get another 1% reduction on the 1 st year interest rate if they sign-up the letter of loan offer within 1 hour. Thiswill provide another RM7,000 plus in savings for a loan application of RM265K. The Hong Leong 1 Loan is applicable for conventional housing loan,MortgagePlus and Islamic financing packages. *Terms and conditions apply.

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Press Release - 30/07/2009