Hong Leong Bank Berhad (“HLB” or “the Bank”) was named Malaysia’s ‘Best SME Bank’ and ‘Best Digital Bank’ by international banking and finance industry publication, Asiamoney. This is the Bank’s second win for the year for Best SME Bank.
It clinched the ‘Best SME Bank’ award for its leadership position in providing tailor-made holistic banking solutions powered by digital innovation to small and medium-sized enterprises (SMEs), while the win for ‘Best Digital Bank’ recognised the Bank’s strong efforts to accelerate its digital transformation and raise its customers’ digital engagement successfully.
Domenic Fuda, Group Managing Director and Chief Executive Officer of HLB said with the rapidly changing business landscape and fast-paced technological changes, staying attuned to the Bank’s customers’ expectations are even more important than ever in its ongoing efforts to develop banking products and services that are centered on SME’s business needs as well as making banking experience as frictionless as possible for the day-to-day banking needs.
“Combining the desire to delight our customers with the efficiency of digital and technology is key to our continuous growth. We have been resolute in our drive to embed our ethos of being ‘Digital at the Core’ while keeping our customers at the centre of everything that we do. While we invest in digital cutting-edge front-end innovation and back-end enabling technologies to deliver simple, seamless and straight-through products and services, we also continue to invest in building a robust frontline support to deliver personalised services to our customers,” said Fuda.
HLB SME Banking was relaunched in August 2017, taking up the call to provide personalised products and services to best serve the SME Segment. HLB has channeled efforts in building a 200-strong SME Community Banking Managers nationwide to serve the local SME businesses.
The results of HLB’s endeavours have been very strong with a 40% y-o-y loan growth with more than 135,000 SME customers, of which 60% are microenterprises.
For the financial year 2019/2020, HLB is targeting to approve RM5 billion worth of loan funding to Malaysian SMEs and affirms its commitment to the SME segment through a strategic partnership with the Credit Guarantee Corporation (CGC).
On the digital end, HLB will continue to focus on innovating customer experience, both on mobile and internet banking as well as in-branch. While more than 80% of banking transactions are already happening on digital channels, the Bank also believes that digitalisation in its branch operation will further enhance and improve banking experience for customers, making their visits to branches more pleasant and efficient.