Kuala Lumpur, 13 November 2006
Hong Leong Bank Penang branch opened its doors to the public over a weekend in October, attracting thousands of affluent Penangites to the Lebuh Light Street Branch Open House. The informal setting was ideal for families, couples, and singles to leisurely browse through the Bank's extensive range of banking products/services and related products from Hong Leong Assurance (HLA) and HLG Capital.
The Bank received numerous enquiries on Priority Banking, One-Account, Credit Card, Mortgage and Personal Loan, while HLG Capital, which offers units trusts, fund management and share broking services, showcased HLe-broking - the online share trading portal that allows customers to trade anytime, anywhere via a laptop or a mobile phone. The HLA booth offering a wide range of life and general insurance also experienced brisk business and keen interest throughout the weekend.
At the open house, attendees were pleased to find good deals to suit their needs, with many signing-up on the spot. The Hong Leong Platinum credit card proposition of a 2% rebate on cardspend, was hard for the Island State's mass affluent to ignore. Scores of applications were received over the weekend alone, fulfilling the promise of fast and efficient approval processes.
The open house was a unique and fun way to create awareness of the total financial services offered by the bank and its sister companies. Fun activities such as the 'Wheel of Fortune' and sampling booths, proved popular among visitors with its attractive giveaways. The overwhelming turnout at HLB Lebuh Light as well as the features of an integrated financial solutions provider has been the talk of the town, reinforcing Hong Leong Bank's commitment to deliver high value products and excellent customer service.
For more information, please contact 1-800-38-8888.
Press Release - 13/11/2006