Hong Leong Bank (HLB) today officially launched the Hong Leong SmartLink Account, an all-in-one account that gives consumers greater spending power, moresavings and exclusive benefits.

The Hong Leong SmartLink Account has the benefits of both a savings and current account. Customers enjoy the convenience of a checking facility andattractive interest rates calculated daily and credited quarterly. And, for qualified customers, they will be given a free for life gold credit card whenthey maintain a minimum monthly average balance of RM500 in their Hong Leong SmartLink Accounts.

This product will have the most appeal to young and emerging working adults and professionals who are prudent with their money and believe in having goodcontrol on their spending. For those keen to save for marriage, a new home, or starting a family, Hong Leong SmartLink Account is a great way to start.

"To maintain our strong foothold in the competitive deposits market, Hong Leong Bank is again bringing value innovation to the marketplace. The launch ofHong Leong SmartLink Account is part and parcel of the bank's drive towards offering quality products and services, bearing consumers' best interests inmind," Ms Yvonne Chia, HLB Group Managing Director, said.

Consumers today demand convenience even when it comes to saving. Besides being a transactional account, the Hong Leong SmartLink Account is highlyversatile and can be "linked" to many relevant banking services through just one account, for example, personal loan, internet banking and phone banking.

On signing up for Hong Leong SmartLink Account, customers can immediately apply for a personal loan with no processing fees required. For eligiblecustomers, the loan shall be approved in 48 hours after which the facility shall be released directly into the Hong Leong SmartLink Account.

Other features of the Hong Leong SmartLink Account include bi-monthly statements and low interbank GIRO fees. To apply, customers can visit any of the 186Hong Leong Bank branches nationwide or log on to www.hlb.com.my

Exciting gifts await those who open the Hong Leong SmartLink Account from now until 30 June 2007. The new Hong Leong SmartLink accountholders canparticipate in a Scratch & Win Contest for a chance to win cool items like the Motorola mobile phone, Tissot Watch, iPod Nano, or a designer pen.

"One point that I always like to stress is that the customer is at the heart of everything we do at Hong Leong Bank. To be in tune with what customerswant, we strive to make our processes, products and services evolve around their needs. In this regard, we have come up with the Hong Leong SmartLinkAccount - an account that offers a lot of convenience, cost savings and good interest rates for today's young and emerging, smart consumers ," concluded MsChia.

Press Release - 15/03/2007