Hong Leong Bank Launches "Lick Em' Up!"

Kuala Lumpur, 20 August 2009

Hong Leong Bank (HLB) recently launched their new online game 'Lick Em' Up!' via Hong Leong Online (HLO), one of Malaysia's fastest and popular internetbanking sites. 'Lick Em' Up!' which is the latest online game in a series of successful online games launched since 2007, redefines the internet bankinguser experience in Malaysia.

"Our goal at Hong Leong Online is to deliver to users a new way and innovative way to bank. We want to create an online portal which fits into and is partof the lifestyles of our customers and potential customers," said Mr Victor Khor, Chief Operating Officer of Technology and E-Banking. "With theintroduction of our latest online game, we're accomplishing both."

Conceptualized in-house, 'Lick Em' Up' is a game for everyone. Users would just need to move their mouse to control a chameleon and zap insects by clickingthe mouse. "The whole essence of the game is to bring fun to internet banking. HLO customers who participated in this new game, stand to win the latestiPod Shuffle 4G daily," added Victor.

Victor also added that besides creating fun and exciting games, HLO is constantly looking for more innovative ways to create an online portal that standsout from the rest. “We recently launched Pay+, Malaysia 's FIRST instant online fund transfer service, and you can be sure that there will be more newproducts and services from us in the near future," concluded Victor.

To be eligible to win, all you need to do is to pay your bills, trade online, reload your mobile phone or transfer funds with Pay+ and achieve the highestscore daily. Each transaction is entitled to one entry. This contest is available from 15 June 2009 to 6 September 2009. For more information, contact1-800-38-8888 or log on to Hong Leong Online at www.hlb.com.my

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Press Release - 20/08/2009