HONG LEONG BANK PRESENTS "MOVIES UNDER THE STARS"
Kuala Lumpur, 19 November 2007
A giant movie screen, inflatable slides, circus bouncer, galleon ship, free movies, and…. Hong Leong Bank (HLB) proudly presents "Movies Under TheStars", the first free outdoor cinema festival in Malaysia! "The event, held in conjunction with our recently launched bankwide Financial Blockbustercampaign, is the Bank’s inaugural project to give back to the community as well as reward our own existing customers in appreciation for their support andloyalty throughout the years" said Mrs Yvonne Chia, Group Managing Director. "Hong Leong brand has been well entrenched in the community and we aredelighted to take this a step further by bringing a weekend family event to the neighborhood. "Movies Under The Stars" offers good entertainment for thewhole family".
In collaboration with Catcha, the same people who brought to you Starlight Cinema, the festival brings to the community a one-of-a-kind cinematicexperience with an inflatable screen that is 17 meters wide and 10.5 meters high and a dynamic enhancing surround sound system. The festival is aboutpeople enjoying movies in a beautiful, relaxed outdoor setting of movie magic under the stars. The atmosphere is fun and carnival-like.
The festival will kick start in Kuala Lumpur and travels to Johor Baru and Penang thereafter. 5,000 pieces FREE tickets would be given away per day, permovie at each venue to both the public and HLB customers on a first-come-first served basis. With two movies to be screened per day, that’s a total of60,000 tickets up for grabs! Doors will open at 6:30 p.m. with the first movie to start at 8:00 p.m. and the next at 9:45 p.m. The line-up of blockbustermovies include The Magic Gourd, Transformers and Mr Bean’s Holiday.
Free tickets for all screenings are available at 110 selected Hong Leong Bank Branches in Kuala Lumpur, Penang and Johor Baru. In Kuala Lumpur, freetickets are also obtainable at Hong Leong’s two month long roadshow booth located at Ground Floor Highstreet, New Wing of 1 Utama Shopping Centre. All youhave to do is to bring any Hong Leong Bank advertisements for redemption of up to 2 FREE movie tickets per person. Redemption starts on 23 November forKuala Lumpur, 26 November for Johor Baru and 10 December for Penang.
The dates and venues of the festival are as follows.
November 30 - December 1 |
Central Park, Bandar Utama |
December 7 - 8 |
Danga Bay, Johor Baru |
December 21 - 22 |
Esplanade, Penang |
"Don’t forget to pack the picnic bag and blanket, Ms Moey Tan, Chief Operating Officer, PFS advised. Get there early to enjoy the activities and to grabthe best seating area."
The event is also co-partnered with The Star, Sin Chew, Utusan and 1 Utama Shopping Centre.
For more information, visit any of HLB’s 185 branches nationwide, call 03-7626 8899 or log on to www.hlb.com.my
-END-
Press Release - 19/11/2007
Media Contact
Group Corporate Affairs & Public Relations
Hong Leong Bank Berhad
DID: 03-20808888 ext 3281
Email: capr@hongleong.com.my