Hong Leong Bank MTV credit cardholders win trip of a lifetime
Kuala Lumpur, 4 January 2008
Hong Leong Bank MTV credit cardholders win trip of a lifetime
Backstage access to a live MTV production for 20 lucky HLB MTV credit card winners
Ever dreamt of witnessing firsthand the behind the scenes goings-on of an MTV production? Or perhaps appearing on camerawith an MTV VJ? Well, 20 lucky Hong Leong Bank (HLB) MTV cardholders recently had their dreams come true when they won a once-in-a-lifetime opportunity tovisit the MTV studio in Singapore, courtesy of Hong Leong Bank's MTV credit card contest.
The trip was filled with excitement and fun from start to finish. Following a scrumptious lunch, the winners were whisked off to the MTV studio inSingapore. It was the most exciting feeling when the winners set foot into restricted areas, otherwise off-limits to non-MTV personnel like the Break-Outarea, the Control Room loaded with the latest hi-tech equipment for audio and video recordings, the Library Room where thousands of videos are stored. Boththe Editing and the Voice Recording Rooms were also not spared as the lucky winners took the opportunity to fool around with the fancy equipment and mademock video recordings. The girls shrieked with excitement, as the ever-charming VJ Utt made a surprise entrance in the middle of the tour! The trip proveddouble worthwhile for the male camp when they managed to sneak a peak at the gorgeous VJ Denise.
As if a once-in-a-lifetime studio tour was not enough, the winners were also given some air-time to dedicate their favourite songs to their loved ones. Theshoot began with the winners initially feeling nervous when next to heartthrob VJ Utt on the 'MTV Pop Inc' Show. However in no time, they were giving theVJs a run for their money acting like VJ pros! Post-recording, they even got to chill out like real VJs at the Break-Out area. The winners made the most ofthe tour as they lazed on the sofas with VJ Utt sharing laughs, exchanged stories, took pictures and some even challenged Utt to several games of foosballand pool.
The day ended on a high with a visit to the famous Clarke Quay where they were treated to a superb 4-course Italian feast at 'Via Veneto ItalianRestaurant,'
Before heading back to KL the next day, the winners hit the shopping centers in the Lion City and shopped till they dropped.
"I am really happy that I won the Hong Leong Bank MTV credit card contest and for receiving this unforgettable Christmas present," enthused lucky winnerHilde Wong. For winner Scott Loo, coming to Singapore was exciting as his last trip dated way back to when he was just a boy. "I feel really blessed that Igot to come to Singapore to visit the MTV studio. I particularly liked getting to see VJ Denise up close. My friends are now envious of my trip. This isdefinitely a trip that I will not forget!" he said with a big smile.
Hong Leong Bank is the only Bank in Malaysia to issue the MTV co-branded credit card that offers the unrivalled MTV-branded experience to its cardmembers.Aimed at propelling cardmembers closer to the MTV lifestyle, the credit card offers opportunities to attend MTV award shows, up-close and personal with MTVVJs, redeem MTV merchandise as rewards and even get priority entry, free covers and drink discounts at some of the best clubs and bars in town, making it amust-have credit card for emerging professionals leading a lifestyle that is consistent with the music channel's image and attitude.
Positioned as a cool and hip credit card for independent individuals who know how to enjoy living life to the fullest, it will appeal to those between 24to 35 years old and earning in excess of RM24,000 per annum.
To apply for the MTV Credit Card by Hong Leong Bank, visit one of its 185 branches nearest to you, call 1-800-38-8888 or sms MTVCARD<space>Name to36600.
Press Release - 04/01/2008
Media Contact
Group Corporate Affairs & Public Relations
Hong Leong Bank Berhad
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Email: capr@hongleong.com.my