Hong Leong Bank launches new Platinum Credit Card

Up to 2% cash rebate on cardspend on top of other exclusive Platinum benefitsKuala Lumpur, 19 September 2006 - Hong Leong Bank (HLB), responding to the ever changing needs of the market, is introducing the new Platinum credit card today. Hong Leong Bank with its new Platinum card is the only credit card issuer in Malaysia that offers up to 2% cash rebate on cardspend, on top of Rewards Points. This, along with other enticing Platinum benefits is bound to make the Hong Leong Platinum Credit Card a must-have for Malaysians on the go."When we design products in Hong Leong, we always keep the customer's needs in mind. We are very interested not only in what they need but also on how we can improve on what's currently being offered by the market. This way, we are able to offer products superior in features and benefits," said HLB's Managing Director, Ms Yvonne Chia."With the Hong Leong Platinum Credit Card, the Bank will be able to get a firm foothold in the core of the premium segment - the high income to mass affluent cardholders. We have what the market is looking for - relevant high value items and excellent customer service - both of which Hong Leong can confidently deliver. The up to 2% cash rebate, of course, is undeniably very good for the customer," added Ms Chia.This high value card for high value customers also offers other Platinum Rewards:

• High credit line

• Club Rewards points

• 1st supplementary card which is free for life

• 1st year annual fee waiver plus an extra 1 year fee waiver for new cardmembers who transfer their balance from a competitor credit card account

And because Hong Leong Platinum Credit Cardmembers deserve the best, the card extends these other value-added Platinum benefits and privileges to them:

Travel

• Up to 50% savings on First and Business Class tickets on selected airlines

• Dedicated Hong Leong Travel services

• Free one-way transfer to major airports locally

• Free usage of Plaza Premium Lounge in KLIA

• Exclusive preferential rates at Thistle & Guoman International Hotels

• Preferential foreign exchange rates

Free Insurance

• Travel protection up to RM2,000,000 and travel inconvenience up to RM5,000

• Retail Purchase Protection up to RM10,000 per occurrence

Lifestyle Privileges

• Complimentary 1st Saturday Movie at Golden Screen Cinema's Gold and Premier Class

• Complimentary "Platinum Parking" in 1 Utama

• Health Screening privileges

• Platinum Assistance

  • Toll free Platinum Customer Service line

  • 24 hours domestic and international personal concierge

The Hong Leong Platinum Credit Card joins the ranks of esteemed Hong Leong Bank products such as Hong Leong Gold Credit Card, Touch 'n Go Zing Mastercard, Hong Leong Mobile Credit Card, all delivering real value by recognizing customers' ever changing financial needs.In conjunction with this launch campaign, an 'Open House' will be staged at Hong Leong Priority Banking Centres.

23 & 24 September 2006, 11am to 4pm

• Taman Tun Dr Ismail
  No 26, Lorong Rahim Kajai 14, Taman Tun Dr Ismail, 60000 Kuala Lumpur

• Klang
  No 1, Lintang Pekan Baru, Off Jalan Meru, 41050 Klang, Selangor

30 September & 1 October 2006, 11am to 4pm

• Penang
  No 1 Light Street, 10200 Georgetown, Penang

• Johor Bahru
  No 12-16, Jalan Wong Ah Fook, 80000 Johor Bahru, Johor

All who are interested to apply for a Hong Leong Platinum credit card are invited to come to the Open House. Existing non Hong Leong credit cardholders with a credit limit of above RM25,000 need only bring their IC and their Gold or Platinum credit card. Eligible applicants would receive same day approval plus an attractive mobile fridge as a welcome gift.For further enquiries, please contact us at 1-800-38-8888.

Press Release - 19/09/2006