Hong Leong Bank Revs Up The Night for MTV Crowd
Kuala Lumpur, 7 April 2007
MTV Credit Cardholders enjoyed a high-energy themed night courtesy of Hong Leong Bank
Hong Leong Bank (HLB) hosted its second MASH party this evening, exclusively for holders of its MTV Credit Card, at Zouk, Kuala Lumpur's most happeningclub.
At Zouk's Mainroom where all the action was, the theme for the night was 'Mambo Jambo vs MASH' in conjunction with the 2007 season of the Malaysian GrandPrix.
Amidst Grand Prix related in-house décor, the crowd partied away to music from the likes of Kanye West, Coldplay, Chemical Brothers, Eurythmics, Gorzilla,The Prodigy, and more. .Special flag dance performances and umbrella girls added to the high-energy atmosphere while the DJs spun the mashed up tunes.
MASH is Zouk's signature themed party held every Saturday. HLB is the sponsor for the party every first Saturday, on a bi-monthly basis. HLB launched itsMTV Credit Card during the very first MASH party on 3 February 2007 and this evening's event is the second one hosted by the bank where MTV creditcardholders enjoyed free admission.
Billed as the only credit card in Malaysia that connects cardholders to an unrivalled MTV-branded lifestyle experience, the MTV Credit Card by HLB appealsto those between 24 to 32 years old and earning in excess of RM24,000 a year. It is a cool and hip credit card for the MTV generation - confident andindependent individuals who know how to enjoy living life to the fullest.
Other exclusive unrivalled privileges offered to holders of the MTV Credit Card by HLB are:
· Meet the stars at MTV Awards shows and events locally and abroad
- Get up-close and personal with MTV VJs
- MTV exclusive merchandise redemption
· Recognition and accessibility to special events and parties
In addition, cardholders also enjoy privilege-packed benefits that come under different lifestyle categories. To name a few:-
· "MTV Clubbers" - free and priority entry to Zouk Mainroom on all days with complimentary entry for 1 guest; 1 for 1 drink at Zouk's Terrace Bar, andhappy hour all night long at Rum Jungle, another popular KL club.
· "MTV Handpicks" - year round discount and up to 70% off monthly hotpicks at Tower Records
· "MTV Cravings" - 10% discount for F&B and merchandize at Coffee Bean
· "MTV Escapades" - fantastic offer at Hard Rock Bali
· "MTV Trends" - 75% off joining fee and 20% off monthly dues at Fitness First
To apply for the MTV Credit Card by Hong Leong Bank, visit one of its 186 branches nearest to you or call 1-800-38-8888. You automatically get 10 timesmore chances to win a free trip to attend MTV Awards shows abroad once your application is approved!
Press Release - 07/04/2007
Group Corporate Affairs & Public Relations
Hong Leong Bank Berhad
DID: 03-20808888 ext 3281