A Rewarding Experience with Hong Leong Bank
Kuala Lumpur, 24 March 2008
A hundred thousand Ringgit reason to use your Hong Leong Credit Card
Over a hundred lucky Hong Leong Bank (HLB) credit card customers recently won in the RM100,000 Up-For-Grabs contest. The contest, staged in time with 1Utama's year-end festive period, rewarded 110 winners a total of RM100,000 worth of prizes.
10 lucky cardholders won the grand prize of RM5,000 ONECARD Gift Card each, with 100 others winning consolation prize of RM500 ONECARD Gift Card each. TheONECARD Gift Card is as good as cash to shop in participating ONECARD privilege merchants in 1 Utama (details of all winners are posted at HLB's website).
The prizes were presented to the grand prize winners by Ms Moey Tan, HLB's Chief Operating Officer, Personal Financial Services and Ms Margaret Then,General Manager, Credit Cards.
Speaking at the prize-giving ceremony held at HLB's Head Office, Moey said, "The campaign generated very positive response from our credit card customersand due to the success, we are repeating similar activities with 1 Utama to reward our loyal and new customers".
"2007 has been an exciting year for HLB Cards business and our credit cardmembers can look forward to even more exciting programs this year" she added.
HLB credit cardholders were guaranteed a gift upon presentation of the Hong Leong Gold or Platinum credit card at any of the shops in One Utama ShoppingCentre. On-the-spot redemption with a minimum purchase of RM100 and RM200 spent on the credit card was also observed during the promo period of 15 November2007 to 02 January 2008 . In addition, there were exciting merchant discounts and promotions of up to 50% OFF exclusively to Hong Leong credit cardmembers.Besides rewarding HLB shoppers in 1U, HLB also had a "1 Utama Tenant Incentive Program" to reward the tenants who received the most purchases from HongLeong credit cards
Participation in the promo was easy - e very RM100 charged to a HLB credit card at any shop in 1 Utama during the promotion period was equivalent to oneentry. The more a cardholder spent, the greater the chances of winning. New approved HLB credit card applicants were also entitled to one entry.
To apply for a Hong Leong credit card, visit any of HLB's 186 branches nationwide, call 1-800-38-8888 or log on to www.hlb.com.my.
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Press Release - 24/03/2008