Kuala Lumpur, 4 June 2010
20 customers took home a Plasma TV each
Kuala Lumpur , 4 June 2010 - Hong Leong Bank (HLB) announced the winners of its Debit Card "Swipe and Win" contest at a prize-giving ceremony held at its head office in Kuala Lumpur.
The contest was held in conjunction with the launch of the Hong Leong Debit Card early this year, and was opened to cardholders who used their cards between 16 th January 2010 to 30 th April 2010 for retail purchases. 20 grand prize winners took home with them the latest 42" Panasonic Plasma TVs whilst 24 other monthly prize winners won a Philips DVD Portable Player each for participating in the contest. To enter the contest, the cardholders needed to spend RM30 on their Debit Cards and every RM30 spend earned them 1 automatic contest entry.
"We are pleased with our customer's response to the "Swipe and Win Contest" said Ms Susan Wong, Head of Retail Deposits and Debit Card. "Besides rewarding our customers with exciting promotions, the bank also provides reward points each time they use their debit cards for retail purchases and these points can exchanged for a host of products ranging from personal care to household items to popular food & beverages and even vitamins and supplements. T he Hong Leong Debit Card is the first debit card to feature over 100 daily essential items in its Rewards Redemption Programme."
One of the winners, Mr. Lin Lai Hock beamed with delight when he said, "The TV is certainly timely for my new home and I thank Hong Leong Bank for this wonderful gift. In fact, entering the contest was easy as all I needed to do was to consolidate my purchases to my Hong Leong Debit Card instead of using cash so that I could earn more entries".
The Hong Leong Debit Card "Swipe & Win" Contest attracted more than 80,000 debit cards applicants to sign up during the promotion period.
-END-Press Release - 4/06/2010