HLB Introduces Transformers-Themed Debit Card 2013

Avid AUTOBOTS fans will be in for a treat with the latest introduction of Hong Leong Bank ("HLB") TRANSFORMERS Debit Card. Available from 6th October onwards, the special edition debit card features an embossed image of the iconic TRANSFORMERS.

Known for its LARGER-THAN-LIFE robot-centric characters, the limited edition debit card is offered to all new customers aged 18 years old and above who open a Hong Leong Savings or Current Account with an initial deposit of RM200.

"We are proud to be associated with one of the most successful brand franchises in the world. Ever since its introduction, we had strong interest from consumers and we are confident that this ‘must-have’ limited edition debit card will entice TRANSFORMERS die-hard fans locally," said Susan Wong, General Manager, Retail Deposits and Debit Card.

"The growth of debit card usage in Malaysia has increased over the years, and we at Hong Leong Bank are encouraging our consumers to utilize its benefit. This is also in tandem with the Government’s effort in promoting electronic payment and to reduce the dependency on cash transaction," she added.In terms of security, cardholders will experience a worry-free transaction while using the debit card. The card features an added security element of a one-time password for online purchase and has a limited loss liability of only RM150. Â Further, cardholders will have the opportunity to enjoy the flexibility of dealing with over 29 million merchants all over the world.

As part of its sustenance campaign, HLB has lined up fun and exciting road shows and activities to keep the awareness and momentum going. Â From October 6, 2013 until February 28, 2014, new HLB TRANSFORMERS debit cardholders will stand a chance to walk away with a 3D2N trip to Resorts WorldTM Sentosa Singapore for a family of four. The participation terms and conditions are kept simple - deposit more money into the account or swipe on your debit card and stand a greater chance of winning.

"As a treat to our TRANSFORMERS ardent fans, HLB will be organizing a mega road show at One Utama Shopping Centre from 4th to 8th December 2013 with a series of exciting activities, lucky draw and goodies to be given away. What is special about this road show is fans will get a chance to witness unique collectible items from around the world and a chance to snap pictures with their favorite characters such as OPTIMUS PRIME and BUMBLEBEE," beamed Susan.

One of the main highlights of the road show are TRANSFORMERS Cybertronian Challenge where participants above 18 years old who apply for the debit card would get to experience 5 exhilarating games - AUTOBOT vs. DECEPTICON, XBOX 360 War of Cybertron, Space Bridge, Target Masters and Transform & Roll-Out  and stand a chance to walk away with limited edition prizes.  Additionally, new applicants will be given a customized button badge, where their images will be imprinted on the badge with special TRANSFORMERS-themed effects. On the other hand, little ones will be kept busy with the inflatable castle slides.

Every day there will be 100 units of limited edition TRANSFORMERS merchandise for HLB debit cardholders to redeem when they spend RM200 at One Utama with their HLB debit card. Â OneCard members get special privilege by only having to spend RM150 to enjoy the same offer. Â For details on the exclusive TRANSFORMERS Debit Card, visit the road show or any HLB branch, call 1-800-38-8888 or log on to www.hlb.com.my.