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Hong Leong Credit Card launches "Everyday Drive" Campaign
Kuala Lumpur, 15 October 2009
Free HLB Touch'n Go Zing Card with RM3.8 million worth of prizes to giveaway!
Following the success of its "Everyday Dine - Kids Eat For Free" campaign, Hong Leong Credit Card immediately pulls out another campaign on a keycategory to benefit customers, both new and current. The campaign, " Everyday Drive" focuses on essential needs ofdrivers, triggered by the fact that Hong Leo ng cardmembers who are predominantly male, will own or drive a car.
According to Ms Moey Tan, Chief Operating Officer, Personal Financial Services, Hong Leong Bank (HLB), "Promotions and extending value deals are our way ofdemonstrating our gratitude to our customers for their continued trust and loyal patronage. We are always thinking of rewarding programs and promotions toexcite our existing and new customers. In this economically trying times, the Everyday Drivecampaign delivers realbenefits that help stretch the ringgit of drivers.
One of the key components of the campaign is to re-launch the unique proposition of the Hong Leong Touch'n Go (TNG) Zing Card. HLB is the first issuer ofthe co-branded card way back in the year 2004. The HLB TNG Zing Card is directly linked to a Hong Leong Credit Card and as soon as the Zing Card fallsbelow RM50, a reload value of RM100 will be automatically uploaded into the Zing Card. Today, the Zing Card has evolved and expanded beyond usage on thehighways - the card can be used to make payments for public transport, theme parks, 36 parking lots and 19 retail chains nationwide, thus extending creditfacility to wider distribution besides providing convenience to Cardmembers. This also means Cardmembers can use their Zing Card at non-credit cardacceptance places and still earn Reward Points on their transactions.
The EveryDay Drivecampaign offer customers up to RM3.8 million of prizes and the passport to enjoy these is to own aHong Leong TNG Zing Card. The prizes are applicable to both new customers who have just applied for the Hong Leong TNG Zing Card, and existing Cardmemberswho already own one.
The benefits of owning a Hong Leong TNG Zing Card are as follows:-
· Win FREE petrol for 52 weeks and RM100,000 Personal Accident Insurance from Hong Leong Assurance! Get 10x entries when you apply for a Hong Leong TNGZing Card or 1x entry for every reload on your Hong Leong TNG Zing Card;
- GUARANTEED free RM20 petrol rebate with 3x reload a month
- ZERO fee when you reload for 3 months
· FREE RM10 petrol rebate when you apply for a Hong Leong TNG Zing Card - Limited to the FIRST 5,000 applicants upon activation
- Best of all, HLB is giving away FREE Hong Leong TNG Zing Cards!
"With such attractive prizes in store, real benefits, rewards and freebies, now is the time to sign up for a Hong Leong Credit Card. If you have alreadyown one, apply for an add-on HLB TNG Zing Card today." said Ms Tan.
The Everyday Drivecampaign is from 15 October to 15 January 2010. Product terms andconditions apply.
For more information, visit any of HLB's roadshow activities, 186 Branches nationwide, call 1-800-38-8888 during office hours or log on to www.hlb.com.my .
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Press Release - 15/10/2009
