HLB Appoints Jeffrey Yap as Head of Regional Wealth Management
HLB Appoints Jeffrey Yap as Head of Regional Wealth Management
KUALA LUMPUR, 16 JANUARY 2025 - Hong Leong Bank (“HLB” or the “Bank”) has announced the appointment of Jeffrey Yap, a seasoned investment professional with over 28 years of experience in global financial markets, as Head of Regional Wealth Management, effective immediately. This appointment underscores HLB’s commitment to strengthening its wealth management capabilities and expanding its presence in the region.
"HLB is committed to becoming the Best Run Bank in Malaysia, and a key part of that strategy is providing exceptional wealth management services to our clients. Jeffrey's expertise and leadership will be invaluable as we grow our business and enhance our offering across our network,” said Kevin Lam, HLB’s Group Managing Director and CEO.
At HLB, Jeffrey will spearhead the Bank's wealth management strategy, focusing on driving sustainable profit growth by expanding the business with comprehensive solutions, including Treasury, Investment, and Bancassurance products. He will also prioritize building the Private Banking segment in Singapore and Malaysia, delivering exceptional client service with tailored wealth solutions for all client segments, and leading and developing the wealth team across HLB's operational geographies.
"I am honored to be entrusted to lead HLB's Wealth Management team during this era of unprecedented growth in Asia," said Jeffrey Yap, HLB’s new Head of Regional Wealth Management.
"We are committed to redefining wealth management by seamlessly integrating advanced technology with personalized advice. This empowers our clients to achieve their financial ambitions and secure their legacy for generations to come."