The celebration of going Cashless continues at Hong Leong Bank (‘HLB’ or ‘the Bank’) in line with the recent roll-out of the Bank’s Digital Day 2019 campaign, Bye-Bye Cash, No Cash, No Problem. This time, going cashless with HLB comes with a sweet reward!
Customers who either apply for a HLB Credit Card, register for Hong Leong Connect (banking mobile app) or link their HLB Debit Card/-i to WeChat Pay Wallet and follow HLB WeChat Official Account on Sunday, July 21st 2019 at HLB’s Bubble Tea Frenzy at SS15/4 Subang Jaya, will immediately enjoy a RM10 bubble tea voucher bubble tea from Daboba, The Alley or PIN Tea courtesy of HLB, redeemable only at the participating branches at SS15/4.
The icing on the cake for this crazy promotion is three lucky customers are in the running to win *365 Days of Bubble Tea when they apply for a HLB Credit Card, register for Hong Leong Connect (banking mobile app) or link their HLB Debit Card/-i to WeChat Pay Wallet – it is that simple!
To encourage customers to share the great moments from the event, they stand a chance to win exclusive Social Media Giveaway when they post their photos with their bubble tea with HLB Logo on location on to their FB & tag @HLBMalaysia and with the hashtag #HLBDIGITALDAY #HLBBUBBLETEAFRENZY
The participating outlets for the street party this year are Subang Jaya’s iconic SS15 outlets Daboba, The Alley, and Pin Tea. Also, on hand for redemption of other prizes will be Malaysian chain Tealive and other participating partners. These brands are credited with being among the most loved and certainly among the most mentioned brands in must-drink-bubble-tea-experiences lists – making long wait times there quite common especially on weekends.
The Bubble Tea Frenzy and HLB’s campaign is centered on helping consumers better understand how easy and rewarding going cashless can be when done right.
Emphasising convenience, engagement, and the benefit of a trusted partner like Hong Leong Bank, the Bubble Tea Frenzy is one of several activities that mark this year’s Digital Day campaign for the Bank.
According to Zalman Zainal, Chief Marketing Officer of HLB, “Malaysians love their bubble tea! In fact, a recent campaign by a food delivery app revealed that a single company had delivered over 5 million bubble teas last year. Understanding this, and as part of our focus on delighting our customers while making it convenient and rewarding for them to go cashless, the Bank is offering 3 lucky customers a chance to win *365 Days of Bubble Tea when they apply for a HLB Credit Card, register for Hong Leong Connect (banking mobile app) or link their HLB Debit Card/-i to WeChat Pay Wallet at the Bubble Tea Frenzy on 21st July 2019 – it is that simple! So, go ahead – go digital, cashless and get a sweet surprise!”
HLB’s annual Digital Day which falls on July 7 each year, is focused on cashless this year to help consumers and businesses accelerate their adoption of easy, secure, rewarding digital platforms. The Bank’s unrelenting focus on driving the country’s cashless movement forward is fueled by its providing convenience as a core value within HLBs entire suite of digital-led cashless ecosystem solutions for consumers and businesses.
For more information about Hong Leong Bank’s Digital Day 2019 promotions, and how to win your own sweet delightful cup of Bubble Tea, kindly go to our website at www.hlb.com.my/DigitalDay. Terms and conditions apply.
*The 365 days of free bubble tea is defined as 1 bubble tea per day at a maximum value of RM10.00 for 365 days.