Hong Leong Bank Celebrates Chinese New Year

HLB Branch Open Houses, like this one at the HLB Klang branch, are filled with festive activities,

including lion dances and the tossing of yeesang.

The HLB Branch Open House at the Bank’s Taiping branch

KUALA LUMPUR, 8 FEBRUARY 2025 – This Year of the Snake, Hong Leong Bank (“HLB” or “the Bank”) is celebrating the Chinese New Year with its annual branch open houses at selected locations nationwide, showcasing the Bank’s commitment to building strong connections and relationships with the community.

The open houses offer HLB customers and community members an opportunity to partake in the joyous celebrations and experience the rich traditions associated with Chinese New Year. Customers can expect spectacular lion dance performances, traditional "lou sang" tosses for prosperity, as well as light refreshments and exclusive gifts as tokens of good fortune.

This year, selected branches in Sarawak are also getting in on the action, with open houses happening on 8 February 2025 at the HLB branches at Central Park, Kuching and Merbau Road, Miri. Besides the usual activities, these CNY open houses in Sarawak will feature special contests, where HLB customers and community members can stand a chance to win exciting prizes. There will be Calligraphy and coloring contests taking place at the branches, and there will even be a Mandarin Orange peeling contest at the Merbau Road, Miri branch.

According to Lee Ee Hui, Head of Business Channels at HLB, the branch open houses serve as an expression of gratitude towards the Bank's customers and the communities for their unwavering support, as well as underscoring its commitment to building genuine relationships with its customers. 

“We appreciate every chance we have to engage with our customers, and our branches serve as a direct physical touchpoint where we can further understand their financial needs and aspirations. We see ourselves as a trusted partner in our customers’ financial journeys, and by building a strong relationship with them, we can better design and provide tailor-made banking solutions and advisory that are uniquely catered to each customer, in line with our Built Around You approach. 

This customer-centric approach extends across all our banking segments and solutions, no matter if it is wealth management, retail banking or SME financing. With a dedicated team of financial advisors and relationship managers across our extensive branch network, we strive to create personalized financial solutions tailored to customers’ different risk appetites and needs, curating a truly customer-centric banking experience.”

As part of the CNY celebration, HLB has lined up exclusive promotions and offers for its customers on a range of banking products and services, including wealth management, savings accounts, and investment opportunities. For more information, customers are encouraged to visit their nearest HLB branch or the bank's official website: https://www.hlb.com.my/en/personal-banking/campaigns/promotions/hlb-cny-2025-promotions.html