HLB Priority Expands Client Offerings with Integration of Specialized Healthcare Services
HLB Priority Expands Client Offerings with Integration of Specialized Healthcare Services
HLB clients attending a “Health Is Wealth” workshop on proactive heart welfare with Northern Heart Hospital at the HLB Priority centre at Light Street, Penang
KUALA LUMPUR, 2 APRIL 2026 – Hong Leong Bank (“HLB” or the “Bank”) has introduced a first-of-its-kind, specialized healthcare pillar into its client offerings, with the addition of a “Health is Wealth” pillar as part of the renewed proposition under the newly-reimagined HLB Priority. This strategic move acknowledges that enduring prosperity is inextricably linked to physical well-being, shifting the banking relationship from transactional finance to a comprehensive stewardship of health and wellbeing.
At the heart of this expanded vision is a landmark partnership with Asia OneHealthcare (“A1Health”), a leading private healthcare provider in Malaysia, which gives HLB Priority clients access to highly specialised care across key critical health areas through A1Health’s curated network of dedicated hospitals and single-specialty centres of excellence. Clients can access services from five of Malaysia’s premier medical specialist institutions under one ecosystem. This includes ALTY Orthopaedic Hospital for mobility treatments, Beacon Hospital and Picaso Hospital for oncology services, as well as Cardiac Vascular Sentral Kuala Lumpur (“CVSKL”) and Northern Heart Hospital for cardiovascular health. This consolidation focuses on the most relevant critical health areas, ensuring that proactive health management is treated with the same precision as long-term financial planning.
Jeffrey Yap, HLB’s Managing Director and Regional Head of Wealth Management, commented, “While our primary focus is helping clients navigate the five core pillars of wealth, Preservation, Income, Growth, Diversification, and Legacy, we believe true stewardship must now extend beyond financial well-being. By integrating specialized healthcare access, we are expanding our capacity for intuitive and proactive care, acknowledging that in today’s high-velocity environment, time is the most precious asset and health is the most powerful investment a client can make. Through our partnership with A1Health, we are providing access to a healthcare architecture that mirrors the professional rigor of our wealth specialists, providing our clients with the physical vitality and peace of mind to truly enjoy the legacies they are building.”
Through the “Health is Wealth” pillar, HLB Priority clients can get direct access to specialist consultations with renowned experts in orthopaedics, oncology, and cardiology, as well as tailored health screenings designed for unique life-stage requirements.
Dr. Chan Boon Kheng, Managing Director and Group CEO of A1Health, said, “We are proud to partner with HLB Priority to bring specialized medical excellence to their discerning clientele. By focusing on critical health services such as mobility treatments, oncology, and cardiology, we aim to empower today’s leaders to not only build enduring legacies but also enjoy the health, vitality, and peace of mind to fully embrace them.”
“This collaboration will serve as a cornerstone of our healthcare initiative and will complement broader programmes across the HLB network, including Columbia Asia hospitals, Subang Jaya Medical Centre, and other tertiary partners within the A1Health network”, he added.
As part of this collaboration, the Bank has launched a nationwide series of “Health is Wealth” workshops at its HLB Priority banking centres. These sessions provide a platform for renowned medical experts to share actionable insights on orthopaedic longevity and cardiovascular wellness, among other topics, alongside basic on-site health assessments, with even more sessions set to be held in the future. Clients can also look forward to enjoying exclusive privileges and bespoke medical packages across the A1Health network very soon.
To know more about the refreshed HLB Priority, please visit