Kuala Lumpur, 2 November 2021 – In conjunction with this year’s Deepavali celebration Hong Leong Bank (“HLB” or the “Bank”) has launched its #HLBSAPOTLOKAL campaign to help SME merchants restart and regain the business momentum they lost during the lockdowns over the past 20 months.
Under the #HLBSAPOTLOKAL campaign, the Bank aims to give local SMEs a little boost as they work towards reopening and rejuvenating their businesses by incentivising customers to spend at selected merchants. For a minimum of RM20 spent, HLB will provide a RM3 cashback to customers from 4 – 10 November 2021.
Domenic Fuda, Group Managing Director and CEO of HLB said, “As a community bank, we believe that we can only thrive if the communities we operate in prosper. Helping one another is crucial at this juncture as we kickstart the recovery phase and address the challenges SMEs are facing. We are steadfast in our commitment to help the SME community recover, and hope this Deepavali campaign will encourage customers to support our SME merchants in helping regain their momentum and rebuild stronger with resilience.”
Three SME merchants who are part of the #HLBSAPOTLOKAL Deepavali campaign shared their hopes for their businesses as the economy opens up. For Thelaganathan G Gopalakrishnan, owner of Mr. Roti Canai who had to shut down his other business venture during the height of the pandemic, the opening of the economy gives him much hope that he can recover and rebuild his other business. He has fought hard to keep his other restaurant brand, Mr. Roti Canai, as it is a restaurant that his father had started.
“I am committed to doing all I can to ensure my father’s legacy is kept. Once the lockdown lifted, we were excited to be able to operate dine-in again. As part of our digitalization journey, we invested and implemented robotic machines to serve customers at our outlet in Putra Heights and installed extra sanitizing system to ensure our customers feel comfortable and safe when they dine at our restaurants,” said Thelaganathan.
Arieni Adriena, owner of Gula Cakery who recently opened up another outlet in KL East Mall just before the second lockdown, #HLBSAPOTLOKAL is much needed to help them get back on their feet faster. “I am happy to resume business and see many of my regular customers return to my store to purchase my baked goods. I hope my ice-cream wonderland, Gula Creamery will enjoy the same support from my beloved customers with the promotion with HLB,” shared Arieni.
Meanwhile, BB Kim Wah began as an old-school kedai runcit selling everything under one roof is looking forward to serve their customers with cashless payment options. According to Jason Chong, one of the sons of the founder, the company is focused on selling affordable clothing and other items for the B40 segment. He said, “We understand that not everyone can afford luxury products, and that’s why we’ve always catered for the B40 segment. Hopefully, business will start to pick up with this Deepavali celebration as the economy opens up and people are more comfortable coming out to shop.”
These three merchants will be featured alongside Sri Fashion & Tailoring and Thaqwa Restaurant in the Bank’s #HLBSAPOTLOKAL Deepavali video. For more information on the #HLBSAPOTLOKAL Deepavali campaign, please visit hlb.com.my/deepavali.