KUALA LUMPUR, 7 AUGUST 2026 – Hong Leong Bank (“HLB” or the “Bank”) has announced a strategic expansion of its retail cards portfolio, introducing the HLB Sutera Platinum Credit Card x Spider-Man: Brand New Day alongside two distinct Debit Card designs. 

 

The move is designed to enhance customer acquisition, boost card issuance, and incentivize core banking deposits in an increasingly competitive personal financial services market.

 

By integrating high-affinity global intellectual property (“IP”) into its core product suite, HLB seeks to strengthen its “Top Of Wallet” position, aiming to be the card of choice not only through benefits, but also through eye-catching designs that gives cardholders a true sense of prestige every time they make a payment. As HLB continues to curate banking products that blend financial utility with pop-culture trends, this expansion forms part of its broader transformation strategy to innovate its retail banking ecosystem, moving beyond mere functional utility towards affinity-driven customer engagement. 

 

According to Andrew Jong, HLB’s Managing Director of Personal Financial Services, “We see our cards as a passport for experiences and cultural moments. In today’s financial landscape, modern retail banking goes beyond traditional utility, integrating into broader cultural spaces. With these global IP partnerships, we are fundamentally shifting the way we connect with our customers, and ultimately we want our customers to feel a genuine sense of pride whenever they pull out an HLB card.”

 

In conjunction with the launch, HLB has introduced an exclusive promotional campaign running through 31 December 2026 that looks to incentivise Fixed Deposit (“FD”) asset growth, fee income opportunities, and omnichannel distribution. 

 

The HLB Sutera Platinum Credit Card x Spider-Man: Brand New Day will be available for application from 18 August 2026 online and at HLB branches nationwide with limited availability. Existing cardholders may refresh their cards to the limited-edition design for a small fee. 

 

New principal credit card applicants can also apply without income documents by placing a minimum of RM8,000 in their Fixed Deposit (“FD”) or eFD account, and will receive a limited-edition HLB x Spider-Man: Brand New Day umbrella, subject to terms and conditions.

 

Complementing the credit card suite, the two limited-edition HLB x Spider-Man: Brand New Day Debit Cards will be available at HLB branches nationwide with limited availability beginning 2 September 2026. 

 

Spider-Man: Brand New Day is exclusively in cinemas now. 

 

For more information, please visit: www.hlb.com.my/hlbspiderman