Phnom Penh, 11 January 2022 – Hong Leong Bank Cambodia (“HLB” or the “Bank”) today unveiled its 7th full-fledged bank branch at Borey Peng Huoth Boeung Snor, expanding the branch’s existing sales services to a bank branch with full-fledged banking services as part of HLB’s efforts to serve the increasing banking needs of Cambodians and drive financial inclusion in the country. With the branch located in one of the busiest locations in town, it is open 7-days a week, from 8.00am to 4.00pm to provide customers with easy access to banking services.
HLB which is headquartered in Malaysia has a strong entrepreneurial heritage of more than 100 years and is a leading financial services institution that serves the banking and lending needs of a broad segment of individual, business and corporate customers in Malaysia and across the region. Operations in Cambodia started in 2013, with steadfast commitment to growing and contributing to the banking sector in Cambodia, as well as ensuring all offerings, products and services delivered uphold the different lifecycle needs of customers through a combination of digital and people that is seamless, safe, efficient and convenient.
Terrence Teoh, Managing Director and Chief Executive Officer of HLB Cambodia said, “The demand of banking and financial services have increased tremendously in Cambodia in the past few years and this is reflected in very healthy growth in our loans and deposits, signalling encouraging expansion of the banking sector in the country. Ensuring we equip branches with full-fledged banking facilities is a commitment of ours to increase accessibility to banking services and contribute to the banking sector in the country. Additionally, it will strengthen our foothold in Cambodia to better serve the evolving customer needs with meaningful experiences and, simple and seamless products and services. More importantly, the bank branch will serve as another touchpoint for customers to connect with us in a more personal environment.”
Commenting on Cambodia’s exponential digital banking and cashless growth which has been further accelerated by the pandemic as well as underpinned by the rise of e-commerce and increased popularity of e-wallets, Terrence added, “Guided by the Bank’s Digital-at-the-Core ethos, HLB is committed to growing together with Cambodians’ and their digital lifestyle by providing a comprehensive digital banking ecosystem that includes the likes of mobile banking through HLB Connect, digital payments with HLB Pay, digital account onboarding and more.”
To celebrate the grand opening of the bank branch’s full-fledged facilities and to facilitate the digital transformation of businesses in the Borey Peng Huoth Beoung Snor community by encouraging digital payment adoption, HLB will be rolling out three campaigns aiming to reward both individual customers and merchants, namely the Customer-Get-Customer Programme, where both referrer and referee will be awarded $88. In addition to this, the first 168 lucky business owners in the Peng Huoth community will also receive $88 cash by just conducting transactions with the Bank and finally, there is the FD Step Up Rate Programme which provides for an additional 0.25% to rollover FD which opens during the campaign period.
For more information, please visit our website https://www.hlb.com.kh/en/personal-banking/home.html