Sekinchan, 14 January 2023 – Sekinchan, the first cashless kampung in Malaysia, is ready to provide cashless convenience to urban and digitally-savvy tourists with the launch of the ‘Visit Sekinchan 2023’ campaign, thanks to the support and effort of residents and businesses who have started using the digital payment tools rolled out by Hong Leong Bank (“HLB” or the “Bank”) in partnership with Payments Network Malaysia Sdn Bhd (“PayNet”).
The ‘Visit Sekinchan 2023’ campaign was officiated by Yang Berhormat Ng Suee Lim, Selangor State Assemblyman of Sekinchan; Domenic Fuda, HLB Group Managing Director and CEO; and Farhan Ahmad, Group CEO of PayNet at SMJK Yoke Kuan.
HLB has been supporting the 24,000 residents and businesses in Sekinchan by helping them open bank accounts, issue debit cards and connect with the bank digitally without them needing to visit a bank branch. The Bank has been progressively equipping the 800 businesses in Sekinchan with a HLB DuitNow starter kit for the business community as well as schools. The kit includes a DuitNow QR Code for businesses to accept contactless QR payments from mobile banking apps and eWallets, as well as the All-in-One Payment Terminal that accepts both card and QR payments.
Yang Berhormat Ng Suee Lim, Selangor Assemblyman for Sekinchan, said that while the scenic fishing town was already an alluring spot for visitors, its popularity is set to rise even more, with digital payment convenience establishing it as a full-fledged holiday destination for locals and foreigners alike.
“The ‘Visit Sekinchan 2023’ campaign is an important milestone for us, not only in recognizing the significance of going digital in our financial management and payment transactions, but the value it brings to the socio-economic growth of the town. It will also spur local development as our small businesses can now explore other digital business options, such as e-commerce and expand their products further afield,” said Ng.
One of the key observations noted by HLB during the rolling-out of the initiatives was that while vendors and businesses did understand the importance and convenience of providing cashless options, especially for visitors, they were not confident that they could handle the tools and transactions as they believed they were not “tech-savvy”. On this end, HLB has deployed staff to “turun padang” to observe and listen to the challenges faced by the vendors and businesses and build solutions and services to address their concerns and boost their confidence when using digital tools.